PRIMIS PLUS: Stories of multiculturalism: a sensory journey through the lens of minorities

The challenge after the pandemic is to promote sustainable tourism that takes social, cultural, and environmental aspects into account. Based on the experiences of the pandemic, tourism must become more ethical and focus on lesser-known destinations, where national and linguistic communities also benefit from the income generated.

The objectives of the Primis Plus project are:

• to strengthen the role of the cultures of national and linguistic communities in the program area through the PRIMIS project, via a network of multimedia centers and cross-border cultural activities
• to establish three new multimedia centers to present the communities in the program area
• to prepare a joint strategy for tourism development based on project experience over the last 15 years with the aim of positively influencing regional and national tourism policies in the field of culture
• Strengthen cross-border cooperation between institutions of national and linguistic communities and regions for joint cross-border tourism promotion of the heritage of national and linguistic communities

Project partners:

• degli appartenenti alla Comunità Nazionale Italiana/Association of Members of the Italian National Community
• Associazione temporanea di scopo PROJEKT
• Regione Autonoma Friuli Venezia Giulia
• Regione del Veneto
• Società Filologica Friulana “Graziadio Isaia Ascoli”

Associated partners:

• Venicepromex – Agency for the Internationalization of the Veneto Chamber System S.c.a.r.l.
• PromoTurismoFVG
• Slovenian Tourist Board

More information about the project: https://www.ita-slo.eu/sl/primis-plus

As part of the project, on June 16, 2025, the Institute for Ethnic Studies officially opened a new multimedia room that will serve as a space for promoting multilingualism, cultural diversity, and inclusive communication. The multimedia room is an important asset for presenting minority content and promoting cross-border cooperation.
More about the opening

Media coverage:
RTV SLO: An interactive map to learn about minorities
TV Capodistria: PRIMIS PLUS, an interactive map of minorities in Ljubljana
La Voce del Popolo: A sensory journey through the prism of minorities